Problem: Create branding a lively bubble tea restaurant that can also serve as a hangout spot in a downtown area
Tools Used: Procreate, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Happy Pearl is a Bubble Tea restaurant with an upbeat and vibrant personality represented in the character mascot. This restaurant serves people of all ages looking for a bright and welcoming place to hang out with friends or get some work done while having some refreshing Bubble Tea!
Location: San Jose, CA
Audience: People of all ages looking for a place to eat and work or hang out with friends or family
Rounded fonts with vibrant color palate for a playful brand identity. To make the brand stand out, a mascot character was created and will be key in the brand’s visual identity
To make the brand stand out, a circular menu was incorporated to tie along circular symbolism in bubble tea
This project was one of the first ones where I worked with more bright and vibrant colors as opposed to mostly working with colors that are softer and more neutral. I had a lot of fun with this project because I was able to incorporate illustration and character design when it came to creating the mascot, and I would love to work on more projects where I can combine design and illustration in the future.